Commercial landscaping refers to the creation of attractive outdoor business spaces by planting trees, shrubs, flowers, installing ornamental features, and delivering appealing designs. Just like in residential landscaping, commercial landscaping also helps enhance the curb appeal of your business, community, or property. In turn, this helps attract new customers and tenants, retain current customers, and even create a conducive and enjoyable working environment for employees.
Here is some more information about commercial landscaping and how it can benefit your business.
Basics of Commercial Landscaping
Typically, commercial landscaping is more than just enhancing the outside of your business, community, or property. It should portray a certain message to clients and employees, have a purpose, markets your brand, and conserve the environment. With this in mind, you should take the time to analyze the basics needed for the top-notch commercial landscaping of your business space and consult with a reputable landscaping company.
That said, here are some of the crucial commercial landscaping basics.
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Establish your message – Other than just the curb appeal, let your commercial landscaping communicate a clear message to your visitors. For instance, you may want it to have a relaxing effect on everyone who passes by or simply a professional look that sends a corporate message. You can also incorporate some specific brand features through landscaping, to create more brand awareness for your business. For example, if you have a brand color, consider painting it on the ornamental features, pathways, and gates.
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Define a purpose – While beautiful benches and tables in a landscape make people want to sit, relax and enjoy the view, a clean and well-lit pathway keeps them on the move. That said, design your landscape with a clear purpose in mind. Take note that some relaxing space will enable your visitors to get to know your business more, as well as, attract passersby who may develop an interest in your business.
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Complement other features – Typically, materials that bring out the elegance in landscaping include, among others, gravel, steel, wood, irregular stone, and concrete. Whatever material you choose, should complement the architecture of your building. For example, experts recommend using metal and concrete elements when landscaping modern buildings and wooden elements for old buildings.
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Think about sustainability – According to the U.S. Environmental Protection Agency (EPA), sustainable landscaping can have a great impact on environmental conservation. More specifically, it prevents air and soil pollution, preserves natural resources, and saves money. For instance, the use of green roofs not only saves energy costs but also prevents carbon emissions into the environment. As such, ensure you protect the environment by practicing sustainable landscaping on your commercial property. Some alternatives include using native and non-invasive plant species and utilizing eco-friendly paints on your non-plant structures.
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Safety – Normally, safety is not one of the first things you think about when it comes to landscaping. But, ensuring your property is safe is critical to the well-being of your customers, residents, and employees. Overgrown trees and shrubs can block lighting making people feel uncomfortable at night. Unkempt plant material and landscape areas can create blind spots, trip hazards, and even fire hazards. Irrigation systems not properly maintained can create slip and fall hazards or damaged buildings and hardscape features. Trees and palms not properly cared for may present hazards in the form of fallen limbs or fronds, root damage to hardscape, and present other serious risks.
What Are the Benefits of Commercial Landscaping?
Commercial landscaping provides many benefits to a business. Here’s a look at how your commercial landscaping efforts could benefit your customers, employees, and visitors:
Customers
In any business, customer perception matters a great deal. According to HubSpot, it determines whether you will retain the customer and even earn referrals from them. It is worth noting that a good customer perception develops right from the time the customer enters your premises. This means that the first impression is important, and that’s what good commercial landscaping does for your business. It not only attracts new customers to your business but also turns them into loyal ones because of the respectable environment presented. In other words, a potential customer is more likely to develop an interest in your products, if they are welcomed by a well-kept lawn and attractive front entrance.
Employees
Considering they spend much of their time on your premises, employees will have the most to benefit from seamless commercial landscaping. Some benefits include:
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Conducive working environment – It makes sense to say that every employee yearns to work in a welcoming and conducive environment. With the right landscape, your employees can enjoy a beautiful view, fresh air, and relaxing breaks, all of which make the workplace environment better for them.
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Improved productivity – A conducive working environment, enables your employees to be more productive at work. This, in turn, is greatly beneficial for your business.
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Improved mood – According to the American Psychological Association (APA), spending time in nature can positively affect your psychological well-being. Specifically, gazing at green landscapes can improve your mood. As such, your employees are more likely to stay happy and motivated, if you maintain your business landscape well.
Visitors
Your visitors will also enjoy the cool breeze, a safe environment, and beautiful landscape, further increasing their chances of returning. Additionally, a pleasant first impression is more likely to encourage the visitor to spread a positive message about your brand. In turn, helping you to build your business.
These are some of the key basics and benefits of commercial landscaping. For commercial landscape services in California, and Southern Nevada contact Enhanced Landscape Management today. We are ready to transform your property into its most appealing version.
Our Locations:
Central Coast (Santa Barbara) (805) 667.8062 | Central Valley (Bakersfield) (661) 877.4224 | Las Vegas (702) 795.0300 | Sacramento (916) 635.6502 | Santa Clarita & Antelope Valley (661) 877.4567 | Thousand Oaks (805) 557.2737 | Ventura (805) 667.8062